To leverage on the success of their international airport, Qatar’s objective was to raise their country’s global profile as a premium quality destination.

As the founder of leading Millennial women’s network CHENZAO, author of several best-selling motivational ladies’ books and fitness social influencer.

As the Hawai’i Tourism Authority’s representative in China, our task was to attract more Chinese, specifically, Chinese Millennials, to visit the Hawaiian Islands and experience the destination’s culture and life. 

Part of Singapore’s plans to transform its “Garden City to a “City in a Garden” to raise the quality of life by enhancing greenery and flora in the city, Gardens by the Bay is intended to be the city’s premier urban outdoor recreation space.

The destination boasts a medley of rich and exciting experiences, whether it is exploring every corner of the century-old Souq Waqif and its patchwork of small shops, or dune bashing across a sea of sand in the Qatari desert.

Tying the knot? Look no further than The Hawaiian Islands — and immerse yourselves into its culture to experience the Spirit of Aloha with your significant other. Our task was to woo young Chinese couples to make the Hawaiian Islands their preferred holiday destination.

Steeped in historic sites and cultural landmarks, the Capital Region USA (CRUSA) is dotted with dozens of Presidential homes. 

With plenty of exciting things to see and do, the Hawaiian Islands is a treasure trove of activities! From humpback whale watching in Maui and sightseeing at Haleakalā to helicopter tours around active volcano sites and parasailing, there is never a dull moment.

In 2018, travel to the USA from 6 Southeast Asian countries — Singapore, Malaysia, Indonesia, the Philippines, Thailand and Vietnam — amounted to 810,000 and is predicted to grow 44% by 2023 to 1.2 million. 

To leverage the success of Qatar Airways and Doha’s award-winning international airport, we needed a campaign that would introduce Qatar as more than just a layover destination.

In conjunction with our tri-partnership with American Institute in Taiwan and Discover America Committee, our goal has been to present a major U.S. presence. 

This would be the first time travel trade stakeholders from ITB China would encounter Azerbaijan, and we wanted to encourage attendees to “Take Another Look” at Azerbaijan and enhance our tourism proposition in the industry. 

Keeping in line with Las Vegas’ positioning as Nevada’s fabulous city, our mission was to reach a broader audience and attract Chinese to visit the destination by rolling out an experiential launch event.

To help the Abu Dhabi Tourism Authority to attract more Chinese visitors to the Emirates by introducing travel professionals to the destination and what it has to offer.