Our Services

Whether you are a marketing organization, a destination or travel service provider, our award-winning team of marketing professionals will provide the right solutions to meet your needs. 

Marketing Strategy

• Market Research, Perception Audits & Insights
• Industry / Media Mapping & Profiling
• Strategies & Annual Plan Development
• Strategic Counsel & Program Design

Trade Marketing

• Product Audit & Development
• Industry Training & Education
• Airline Engagement
• Sales & Enquiry Management

Public Relations

• Media Outreach, Media Coverage Tracking & Pitching
• Press Office & Distribution
• Media Training, Spokesperson Interviews & CEO Profiling
• Broadcast & Film Opportunities

Brand Partnerships

• Source & Secure High Impact Partners
• Airline, OTA & Travel Industry Co-ops
• Government Organization Collaboration
• Non-travel Brand Marketing Alliances
• Digital Platform & Media Partnership
• Stakeholder Buy-in Programs

Business Events

• Sales & Lead Generation
• RFP Submissions
• Client Training & Education
• Media Coverage Tracking
• Attendance Building

Social Media

Marketing

• Storytelling & Content Creation
• Community Building & Engagement
• Platform/ Channel Management
• Content Partnerships & Amplification

Celebrity &
Influencer Marketing

• Concept & Asset Creation
• Talent Engagement & Contract Negotiation
• Livestream & Promotions
• Programming & Project Management

Advertising & Campaigns

• Media Planning & Buying
• Campaign Execution & Management
• Creative Asset Optimization
• Audit & KPI Reporting

Activations &

Experiential Marketing

• Sales Missions, Roadshows, Seminars & Workshops
• Press Conferences & Media Roundtables
• Airline Launches & Embassy Events
• Trade & Industry Exhibitions Management
• Consumer Activations
• Destination Familiarizations

Crisis Communications

• Issues Management Framework
• In-market Crisis Response Team (Including Media Training)
• Customized Response Plan & Statements
• Recovery Action Plan

"We’ve been going after China aggressively since 2008 when we hired our PR and communications firm, BrandStory (based in Shanghai), which is operated by Peter and Reene Ho-Phang. They have good marketing sense and they work well with the Chinese trade. If you ever travel with us while promoting Las Vegas, you will never hear gaming mentioned during our presentations. There’s no need to. We now emphasize the variety of attractions, aside from gaming, that appeal to Chinese visitors, such as Las Vegas being the gateway to the Grand Canyon and the scenic Southwest."

"I have personally worked with BrandStory (Reene and Peter Ho-Phang) since 2004 when we were signing a JV with our Partner in China (Jing Jiang International) and needed to promote the HRG story. It was initially a one-off project but has developed into a longer term relationship. For the last eight years, BrandStory has been our appointed PR agency for the AsPac region with a particular focus on Singapore, Shanghai, Beijing, Hong Kong and Australia. Led by Reene and Peter, the whole team is totally dedicated and committed to the practice of PR. I can honestly say that I don’t think I have ever worked with such a thoroughly professional group of PR people. Their response to briefs is immediate and effective, they present new ideas and their follow through is second to none. Actually, I would like to be able to clone them but Reene doesn’t want to extend the business beyond their geographic area of specialism, which is another point in their favour. I can’t recommend them too highly."

"Hello Reene, what a pleasure it was to be with you and your team this week - It was productive and educational for me and I appreciated the opportunity to meet so many enthusiastic supporters of the Brand USA mission. Through your leadership, the BrandUSA team has done great work for us, and your success was quite evident this week at ITB Asia. I look forward to working with you in the future and to seeing you again soon."