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BRANDSTORY Poised for Expansion in Asia After Achieving 246% Growth
One of Singapore's Fastest Growing Company Seeks to Complete Asia Network After Trailblazing into China
May 10, 2019
An innovative SME with a global workforce, BRANDSTORY becomes the 34th fastest growing company as featured in a recent joint survey by leading Singapore news daily, The Straits Times and German-based, global market research firm Statista.
The inaugural survey identified 85 out of 1,000 companies that achieved exceptional annual revenue growth in just four years. While tech companies dominate the list, BRANDSTORY held its place in the top half as the only advertising and PR consultancy on the list.
BRANDSTORY is an award-winning strategic Travel Marketing Consultancy who has seen an absolute growth rate of 246% in just 4 years. This was possible due to the founders’ foresight in the large potential of China’s tourism industry.
“It’s about building a community of believers for our clients, harnessing their brand’s story to create brand prestige. China presents exciting prospects due to the emerging Chinese middle-class, who is also well- known to be brand-conscious,” commented Reene Ho-Phang, Founder and Managing Director of BRANDSTORY.
From its humble beginnings in Shanghai and Singapore fifteen years ago, the boutique agency honed the art of Asian storytelling with offices in 7 key gateway Asian cities (Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Taipei and Singapore) to serve leading destination brands entering the fast-growing China market.
Priding itself as a team of charismatic and passionate storytellers, BRANDSTORY adds value by nurturing an extensive branding network for their clientele. From airline and travel trade partnerships to multi- channel branding via advertising, PR and digital content marketing, BRANDSTORY is committed to increasing desire and actual travel to destinations worldwide.
Clients who have engaged the company’s expertise include tourism boards from Europe, Middle East, Australia, and especially the USA such as the City of Las Vegas, State of Hawaii and Capital Region USA (Washington DC, Maryland, Virginia). In particular, the company made a breakthrough in the travel industry after clinching the Las Vegas account for the China market and have been retaining it for 11 years and counting. Outside of China mainland, BRANDSTORY was appointed by Brand USA, the destination marketing organization for the United States, to drive visitation out of Taiwan, Hong Kong and Singapore.
In addition, it was engaged by Singapore’s Gardens by the Bay to manage its social media marketing in China. Just in the last quarter of 2018, BrandStory was also scored appointments by Jerusalem Development Authority and Azerbaijan Tourism Board to be their tourism representatives.
Over the years, BRANDSTORY has developed 4 divisions to more precisely pinpoint and funnel the right efforts to help client destinations reach their targets.
The main branch, BRANDSTORY designs and deploys over-arching multi-channel marketing strategies for brands. With a passionate salesforce, TRAVELSTORY provides outreach to key players in the travel industry, including airlines, wholesalers, online travel operators, MICE intermediaries, meeting planners and more, covering 22 cities in China. SOCIAL STORIES focuses on all things Wechat and Weibo to build a digital social presence for travel brands in the China. Last but not least, EVENTually organizes unique activation and events to grow travel communities.
“From day 1 of inception, we just wanted to build good DNA for BRANDSTORY. Once you have the right foundation, you can replicate and scale it anytime and anywhere. Create something really good, and the brand will tell the story for itself,” Ho-Phang added.
Every brand tells a story. A propelling reason for BRANDSTORY’s continuous growth is its passionate efforts to understand and specially tailor their multi-channel solutions for each and every travel brand.
Their next step?
To complete the network in Asia, where the wave of growth is expected to be.
“After China, BRANDSTORY is looking forward to expanding its operations in Singapore and setting up offices around Southeast Asia, tapping on the booming tourism industry. Among which, Indonesia, Malaysia, Vietnam, Thailand and Philippines are on our agenda of development plans,” Ho-Phang affirmed.BACK