History

Established in 2003, founder Reene Ho-Phang and co-founder Peter Phang started with a philosophy: Create an agency that is born, bred and rooted in Asia and branching out to the world.

The agency was named BrandStory because of its foundation to build on Storytelling for companies.

Our Logo represents a classical Chinese silk ribbon dance that heralds the arrival of spring and a season of renewal BrandStory’s Chinese name (品牌物语) was written by award-winning Beijing calligrapher Mr Zhang Yong Hong for a total of two hundred times in order to match the rich symbol of BrandStory’s creative energy.

The next decade is Asia and a unique strength of BrandStory is tapping on this market through Asian Story-Telling and serving as a gateway to catch the train of the Chinese Travel boom that was so talked about.

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